This blog is about old postcards, book illustration, history and culture of Russia and the Soviet Union. I'm a long time collector, and this blog is 10 years old.
Many faces of Ded Moroz (Grandfather Frost) on Soviet New Year postcards
Ruslan and Lyudmila. Photo by Yuri Krivonosov (Moscow, 1968).
The title is a reference to a famous fairy tale by Aleksandr Pushkin (”Ruslan and Lyudmila”). Lyudmila is the name of the shop spelled by neon letters.